Ads 468x60px


Tuesday, November 6, 2012

Blogger Jump Breaks increase blog traffic and PageRank

Using Jump Breaks in your Blogger posts can help benefit your blog by several different means. The first reason is that people that view posts on a blog do not read in the same way as people who are reading a book for enjoyment. Due to the huge amount of content available on the web, most people will quickly skim through the titles and initial paragraphs of the posts to see if the type and quality of content you are posting will fit what they are looking for. If you do not quickly convince them that your blog has good content to offer them, they will go back to the search results and skim other sites until they find what they are wanting. Being able to fit more titles and topics on the main page in a smaller space is of huge value to allow new potential readers to see what types of subjects you cover quickly and easily.

A second traffic benefit to using Blogger Jump Breaks is that it helps your Google PageRank, which will bring more visitors to your blog via higher search engine rankings. To illustrate these ideas, I will use an example comparing two blogs which have the exact same content but are setup slightly differently due to using Jump Breaks. Let’s say that most posts on the blog average 1000 words each, with initial paragraphs of 100 words or so.

Blog A does not use Jump Breaks, and has 10 posts per page. Blog A gets 10 chances (or less) to impress a new viewer. I say (or less) because many potential readers will have lost interest in scrolling for topics of value to them prior to reaching the tenth article title. Let’s say a viewer of Blog A does find an article on the main page of interest and decides to read it. They will read the full text directly from the main page, due to having no reason to click or navigate anywhere else to get the information. Once they have read all or part of the post, the readers may move on and leave the blog without reading anything on an older post page or searching another tag, and will depart from the main page. Google may count this visitor as a “bounce”, which can hurt your stats and PageRank.

Blog B has 25 posts per page, and is using Jump Breaks after the first paragraph. Blog B now has 15 additional chances at making a good impression on a new visitor strictly off of main page content. Even if the reader does not immediately find exactly what they are wanting, the chances are much higher that they will be impressed enough with your topic range and quality to either search by tags, or skim older posts. With the ratio of words scrolled to topics viewed, the potential reader would have to click through more than three pages of older posts beyond the main page in order to have to sift through as much text as a reader of blog A would to find content that is of interest and value to them.

Additionally, reading content from Blog B takes some type of further action from the visitor. Because the entire article is not available for view from the main page, the reader will have to either click on the blog title or the “read more” Jump Break in order to get all of the information. Clicking through indicates to Google that the reader has found something of interest on your page, and causing readers to do this will help with the traffic and PageRank stats of BOTH pages. The main page gets a boost because “bounces” are significantly reduced, and the post page gets a boost because it gets a lot more traffic than it would’ve under the format of Blog A.



Post a Comment

Note: Only a member of this blog may post a comment.